About Stratum
AI and data should change what your business can achieve.
Stratum helps small and mid-size business founders and executives connect AI and data investment to measurable business value. Our mission is to generate real business value from your AI and data investment by bringing business priorities, implementation, adoption, and measurement into the same conversation.
We work within Microsoft Fabric, Power BI, and related Microsoft data solutions.
“Every company is investing in AI and data solutions. My job is to make sure your investment delivers real business impact.”
Why Stratum Exists
I saw companies invest in more and more AI and data tools, with adoption becoming the goal. But only a few of those tools changed what the business could actually achieve.
I wasn't just watching that gap from the outside. I was once part of it: focused on getting tools into place, while the connection to real business impact remained unclear.
That experience shaped why I founded Stratum. I wanted the work to start with what a business needs to achieve, then connect every technology decision to the people, priorities, and measures that make that change possible.
Stratum exists to close the gap between adopting technology and realizing its value. The question I want us to keep asking is simple: what has this investment made possible for your business?
The professional experience described here includes Zinan's work before Stratum.
Business judgment belongs in the build.
My experience combines business analytics, data and AI, and project delivery. I bring those perspectives together when I work with a leadership team: understanding the business question, connecting it to the technical work, and keeping ownership clear as the work moves forward.
Start with the decision
I want to understand what your team needs to decide or do differently before we choose the solution. That gives the investment a clear purpose and helps us focus on the work that matters most.
Build for the people who will use it
A solution has to fit the way your business works. I treat ownership, governance, and adoption as part of delivery, so the people responsible for the business outcome stay involved throughout the work.
Make progress visible
I want us to agree on a starting point and the evidence we will review. That gives us a way to discuss what changed, what still needs attention, and where the next investment makes sense.
Why Stratum works through DPER.
Stratum brings my business and technical perspectives into one way of working. The DPER Framework gives that approach a clear sequence: understand the problem, agree on the plan, build and support adoption, then review the value created. It keeps the business question in view as the work moves from one phase to the next.
Diagnostic
Identify the business problems, constraints, opportunities, and current-state conditions that matter most.
Planning
Connect priorities to measurable objectives, the right Microsoft solution, and a practical execution roadmap.
Execution
Build the solution as your data partner or guide your internal team through implementation and adoption.
Retrospective
Measure results, document lessons, assess value, and identify the next opportunity.
Build a centralized Microsoft data ecosystem
If your business relies on legacy or disconnected systems, Stratum can act as your build partner to design and implement a governed Microsoft data foundation around the business priorities that matter most.
Get more value from your Microsoft investment
If you are planning Microsoft Fabric adoption or improving an existing Fabric and Power BI environment, Stratum can guide your internal team, implement the solution, or combine both approaches to support adoption and measurable business value.
Start with the business question that matters to you.
Use the free Power BI Checklist to reflect on where business alignment may be breaking down before you build another dashboard. When you are ready to discuss your starting point and the support you need, book an introductory call.
The introductory call is a conversation about fit and next steps. It does not replace the paid DPER Diagnostic.